F1 2023 car launches: every car and livery reveal for the new season
All ten F1 teams have revealed their 2023 cars (or just their livery) ahead of pre-season testing in Bahrain on February 23-25.
All ten F1 teams have now launched their 2023 cars to some extent, ahead of testing which begins in Bahrain on February 23.
We’ve already seen updated liveries for Haas, Red Bull, Williams, McLaren and AlphaTauri on show cars, while Alfa Romeo, and Aston Martin were the first to pull the wraps off their 2023 F1 cars, closely followed by Ferrari, Mercedes and Alpine — although we won’t know if any of the teams are keeping anything back until testing — or even the first race.
Whilst 2022 was an F1 season of Red Bull dominance, culminating in Max Verstappen‘s second consecutive world title, 2023 could be a much closer affair as Ferrari and Mercedes look to continue their pursuit after a tightly contested fight to second place.
New driver line-ups, big off-track changes, and subtle technical adjustments all have the potential to shake up the running order, but the question still remains: will anybody be able to catch the galloping Red Bulls and their high-flying Dutchman?
Scroll down for details of each of the 2023 car launches ahead of the new Formula 1 season.
| Team | Launch Date | Shakedown date |
| Haas | Launched | February 11 |
| Red Bull | Launched | February 10 |
| Williams | Launched | February 13 |
| Alfa Romeo | Launched | February 11 |
| AlphaTauri | Launched | |
| Aston Martin | Launched | |
| McLaren | Launched | February 23 |
| Ferrari | Launched | February 14 |
| Mercedes | Launched | February 15 |
| Alpine | Launched | February 13 |
Haas
Haas was the first team to launch into the new year, with an online livery launch to show off its 2023 colour scheme.
The US-based manufacturer finally found some upward trajectory in 2022, jumping up to eighth in the constructors’ standings and even claiming a sprint race pole position in Brazil.
It enters the new year with a partly rejuvenated driver line-up consisting of Kevin Magnussen and Nico Hülkenberg, who completes his comeback to a full-time F1 seat after being replaced at Renault in 2019.
2023 marks another chance for Haas to return to its once-competitive status, with consistency and experience looking to lead the way.
More on the Haas F1 car launch
Red Bull
Red Bull travelled to New York to reveal its 2023 livery, which doesn’t look a great deal different to last season.
Instead, news of its partnership with Ford to develop its 2026 engine was the main announcement, and one reason for launching Stateside.
More details of the new car should emerge after a shakedown later this month and it will carry high expectations. There was little room for improvement from Red Bull in 2022, as the team completed one of the most dominant seasons in recent F1 memory, claiming 17 race victories and both the drivers’ and constructors’ world championships.
Even with cost cap penalties attempting to overshadow its mammoth achievements, Red Bull will once again aim to lead from the front in 2023, with Max Verstappen trying for a third consecutive world title and Sergio Perez continuing to assert himself as a premier F1 talent.
Daniel Ricciardo also joins the team as a third driver, after being replaced by Oscar Piastri at McLaren.
More on the Red Bull F1 car launch
Williams
We’re likely to get our first glimpse of the 2023-spec Williams FW45 when it runs on track on February 13, as the team’s season launch revealed only an updated livery.
As expected it also announced a new partnership with Gulf, but Williams is sticking with its dark blue livery instead of the iconic light blue and orange of the oil company.
Williams endured another difficult year in 2022, falling to last place in the constructors’ standings despite key performances from Alex Albon and a standout reserve drive from Nyck de Vries at Monza.
This year signals another period of change as it parts ways with Nicholas Latifi and team principal Jost Capito.
F2 star Logan Sargeant was announced as Latifi’s replacement shortly before the season’s conclusion, racing alongside Albon for 2023. Off-track, former Mercedes strategy director James Vowles, who helped the Silver Arrows to eight constructors’ world titles, will replace Capito as team principal.
More on the Williams F1 car launch
Alfa Romeo
Alfa Romeo was the first manufacturer to release digital images of its 2023 car — the C43. Featuring a redesigned rear end, the team is looking to improve on the performance that saw it finish sixth in last year’s Constructors’ Championship, as it enters its final year of the Alfa-Sauber partnership.
From next year, the team will be known as Sauber until 2026 when Audi joins the grid as part of a new partnership with Swiss team.
Alfa Romeo begins the year under new management, with Fred Vasseur departing as team principal. Andreas Seidl, McLaren’s former team principal, has been appointed the new CEO of Sauber, while Alessandro Alunni Bravi, Sauber Group’s managing director, is now the team representative, responsible for running the team.
More on the 2023 Alfa Romeo F1 car launch
AlphaTauri
New sponsors have brought an end to the two-tone AlphaTauri livery that proved popular in 2022, as Orlen adds its red shade to prominent areas of the 2023 livery.
The new colour scheme was revealed in a short video sequence, with the actual car still to be revealed ahead of the first race in Bahrain.
A disappointing year in 2022 saw AlphaTauri drop to ninth in the constructors’ standings after finishing an impressive sixth the year before. But 2023 signals a shot at redemption, with Nyck de Vries joining the team to replace Pierre Gasly, and Yuki Tsunoda staying on to complete an exciting driver line-up.
More from the 2023 AlphaTauri F1 car launch
Aston Martin
In the heart of its new Silverstone headquarters, Aston Martin pulled the covers on the race-ready AMR23, alongside a partly refreshed driver line-up of Fernando Alonso and Lance Stroll.
Since its re-entry into F1, the team has struggled to gain traction in its pursuit to get back to the front of the grid. Despite finishing seventh in 2022’s constructors’ standings, the British manufacturer did find momentum at the tail end of the season, finishing inside the top ten in eight out of the last ten races.
The arrival of Alonso to replace the retiring Sebastian Vettel could be what’s needed to keep Aston Martin on its upward trajectory, as it looks to start the move into its new factory later in the year — the basis, it hopes, for a championship challenge.
More from the 2023 Aston Martin F1 car launch
McLaren
Celebrating its 60th anniversary, McLaren launched the MCL60 alongside a refreshed driver line-up at its racing headquarters in Woking.
Oscar Piastri joins Lando Norris to complete the youngest driver pairing on the grid, with Daniel Ricciardo forced out and into a reserve role at Red Bull.
McLaren struggled to cope with last year’s regulation changes and, combined with Ricciardo’s difficulties, fell from fourth to fifth in the constructors’ standings. The job of getting McLaren back to the front will fall to newly appointed team principal Andrea Stella, who has been brought in to replace the departing Andreas Seidl.
A confirmed shakedown of the MCL60 will take place on February 23 during pre-season testing.
More from the 2023 McLaren F1 car launch
Ferrari
Ferrari went one better than simply pulling the covers off its new challenger – the SF-23 – the team instead actively ran the car during its launch at Maranello. A packed grandstand of fortunate Tifosi looked on as Charles Leclerc drove the new car straight out of the garage and on to Ferrari’s test track for a handful of demonstration laps before pitting to hand across to Carlos Sainz, who then got his own turn at the wheel.
The launch took place under the watchful eye of new team boss Frederic Vasseur, who arrived at Ferrari over the winter as replacement for the outgoing Mattia Binotto. Vasseur arrives with a formidable background in running teams at junior level, having built ART Grand Prix into a force in GP2 before his F1 graduation with first Renault and then Sauber-Alfa Romeo.
Vasseur’s relationship with star driver Leclerc should be a strength for this coming year – Leclerc winning both karting world titles and GP3 with ART. But the real area of focus will be on erasing the strategic and operational errors that cost Ferrari so badly last year, despite starting the year with what was perhaps the fastest overall package. Ferrari will hope the SF-23 improves on the fragility of its forebear and can allow Leclerc and Sainz the chance to consistently fight for grand prix wins, and perhaps even Ferrari’s first world championship since 2007.
More from the 2023 Ferrari F1 car launch
Mercedes
An all-black livery and a no side-pod design return on the Mercedes W14 E Performance, successor to the troublesome W13.
Paying homage to its title wins in 2020 and 2021, Mercedes enter 2023 with a new sense of hope after finding race-winning performance in the later stages of 2022.
Lewis Hamilton and George Russell were on hand to confirm the teams title aspirations but Toto Wolff admitted that this is an eventuality and some work will still need to be done in order to make the W14 a consistent contender.
More from the 2023 Mercedes F1 car launch
Alpine
Alpine will revealed its 2023 entry on February 16 in London, alongside its all-French driver line-up of Esteban Ocon and Pierre Gasly.
The A523 had already carried out a shakedown at Silverstone earlier in the week, but the launch event offered a closer look at the car, along with confirmation that the team would once again run a dual livery: the pink of its sponsor BWT in the first three races of the year before reverting to the familiar Alpine blue.
The team followed up a promising season in 2021, with an even better one in 2022, finishing ahead of McLaren but still far behind Mercedes.