Beyond compare

Prices fluctuate in the collecting world but as David Gooding, founder and president of auction house Gooding & Company explains, when you buy a Ferrari 250 GTO the only way is up

A 1963 250 GTO, sold for £52m

The most expensive car in the world was this 1963 Ferrari 250 GTO, with Le Mans heritage, reportedly sold for £52m in 2018

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David Gooding

Amid an ever-changing global economy, one thing remains certain: the Ferrari 250 GTO continues to exemplify the strength of the collector car market. Economic and political uncertainties, the rise of new currencies and looming tax increases have encouraged a move towards wealth allocation into hard assets, piquing the interest of savvy collectors.

Market players are becoming more cognizant of collector cars as an asset class, led by the 250 GTO. The most valuable car ever purchased [prior to the 1955 Mercedes 300 SLR Uhlenhaut Coupé being sold by the factory for an unprecedented $145m in June, 2022, Ed] was a 1963 Ferrari 250 GTO that went for a figure purported to be at least £52m in 2018. That same year, the highest value for a car ever achieved at public auction was realised by the sale of a 1962 Ferrari 250 GTO that went for £37m at RM Sotheby’s auction in Monterey.

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