According to the lead curator and producer Tim Harvey, the whole show has benefitted from the input of “over 80” leading F1 figures past and present, contributing to a “large-scale interactive” explanation of the championship’s sporting, technical and commercial evolution, showing it not just in its finest hours but also its lowest moments.
The show, which lasts 90 minutes, is produced by Round Room, the production company behind immersive multi-media exhibitions on Nelson Mandela, Tupac and the Jurassic World film franchise. F1 says the exhibition will be “delving far beyond what fans have ever seen before[…]the show uses bold, technology-led design features to lift the lid on Formula 1’s past, present and future.”
The Haas chassis will be located in one of the rooms, called ‘Survival’, and will highlight the enormous safety advances that the series has made since the days of racing without seatbelts, wearing linen helmets.
Launching in Madrid at the IFEMA exhibition centre on March 24, the immersive multi-media event will examine the history and development of F1 across seven purpose-built rooms, each one curated by a leading artist. F1 CEO Stefano Domenicali says the event marks a “significant moment” for the championship.
