“I made no secret of how impressed I was with the British Touring Car Championship as a platform last year,” said Blundell. “As I found out quite clearly, it is fiercely competitive, and if you ask anyone involved, it’s that unpredictable race result that is a huge attraction.
“Last year, together with my team at our sports management and marketing agency, MB Partners, we proved the value that the series can have for a number of major global brands, and the forming of MB Motorsport this year will allow us to further these partnerships and build on those relationships.
“Having reached this stage of my career, I love being involved in motor sport and this opportunity is a new challenge for me and one that opens channels for our managed driver portfolio at MB Partners and many of our commercial partners.
“I have a huge amount of respect for Shaun and his team who run an excellent operation, so working with them and forming MB Motorsport together provides us with a huge platform to build from both on and off the track.”
Blundell retired after last season’s BTCC campaign with Trade Price Cars
Motorsport Images
Hollamby, formerly a BTCC driver who formed his race team in the 1990s, added: “Working with Mark and MB Partners last year was of huge benefit to us as a team, and this announcement signals the start of a new and really exciting chapter of our time in the BTCC.
“Mark found out firsthand just how tough this championship can be, but he brought with him a new level of detail, processes and the highest of standards to our operation.
“I have known Mark for a number of years, and we have always spoken about how we could work together – now we are finally getting the chance to do so formally.
“Our hope is that combining our pedigree within the BTCC, Mark’s experience and profile, and MB Partners’ commercial expertise can really take our whole operation to a new level and it is one we cannot wait to get started with.”
In the announcement confirming the new alliance, the team says “major announcements and unveilings” are planned ahead of the official pre-season test day at Silverstone on the 17th March.
The 2020 BTCC season will begin at Donington Park on March 28-29.