Unique or Very Unique?

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Sir

L Wickham deplores the damage being done to the English language by some advertisers. I wonder if he noticed a Willment Ghia Cobra, in the September issue, described as ‘very unique?’ The car may be rare, it may well be very rare, but if it’s unique, it is just that – unique!

DM Landers

Morpeth, Northumberland.