Sales in Sweden
A particularly interesting assessment of the international automobile market can be made by studying sales in Sweden where all cars sell at approximately the same advantage, unhampered by import duty and purchase tax. During our visit a sensation was caused when the B.M.C. announced a cut of 10% on the Swedish price of all their models.
Below are listed those makes which sold more than 1,000 each in the year 1958 :—
Volvo – 31,151
Volkswagen – 24,827
Opel – 24,361
Saab – 8,186
Ford (England) – 7,696
Ford (Taunus) – 7,379
Mercedes-Benz – 6,840
Austin – 4,514
Vauxhall – 3,495
Renault – 3,256
Fiat – 3,198
D.K.W. – 3,026
Simca – 2,878
Peugeot – 2,611
Morris – 2,608
Borgward – 1,667
The following makes can be regarded as the “exclusive” as each sold 25 or less:
Cadillac 25, Panhard 23, Triumph 19, Vespa 19, Pontiac 18, Maico 12, Volga 11, Land-Rover 9, Lincoln 7, Zundapp 6, Willys 5, Singer 5, Bentley 3, Ferrari 3, Popeda 3, Tempo 2, Rolls-Royce 2, Morgan 2, Kleinschnittar 2, and one each of Daimler, Lanchester, Maserati, Packard and Warszawa.