In reality no money changed hands. Details Matter

display_621a8c8594

IN THE SPIRIT OF BOD AND JENKS

Editorial

+44 (0) 20 7349 8484
editorial@motorsportmagazine.com
18-20 Rosemont Road,
London NW3 6NE, UK

Editor Joe Dunn
Editor-at-Large Gordon Cruickshank
Grand Prix Editor Mark Hughes
Art Editor Owen Norris
Chief Sub-Editor Lee Gale
Digital Editor Dominic Tobin
Digital Writer James Elson
Contributing Editors Andrew Frankel, Doug Nye and Mat Oxley
Special contributors Simon de Burton, Robert Ladbrook, Damien Smith and Gary Watkins
Picture Libraries DPPI, Getty Images and Grand Prix Photo

Advertising

+44 (0) 20 7349 8484
sales@motorsportmagazine.co.uk

Commercial Director Sean Costa
Commercial Manager Mike O’Hare
Advertising Manager Paula Trainor

Publishing

Managing Director Giovanna Latimer
Financial Controller Niall Colbert
Accounts Assistant Kevin Trethewey
Head of Digital, Marketing & Subscriptions  Zamir Walimohamed
Subscriptions Marketing Manager Samantha Nasser
E-Commerce & Marketing Manager Michael Huntington
Marketing Executive Sohaib Anjum
Digital Designer Max St Hill
Customer Service Manager Roshan Juglall


Proprietor Edward Atkin CBE
Founder Editor Bill Boddy MBE


Contact us:

Website: Contact / Twitter: @Motor_Sport / Instagram @MotorSport1924 / Facebook @MotorSport1924


Details matter.

Slim Borgudd on track in the ATS

Slim Borgudd on track at ATS during the 1981 Formula 1 season

DPPI

Gimme, gimme, gimme – some sponsorship. The Motor Sport big interview with Alastair Caldwell references an ATS which appears, incongruously, to be sponsored by the Swedish disco legends ABBA. In reality no money changed hands. Instead the musical association was down to the driver, Swede Slim Borgudd, who scored a single point for ATS in the 1981 Formula 1 season. Borgudd was also a talented session drummer who played with ABBA and helped promote the band, gratis, on his car.