A satisfied customer

Sir,
It is perhaps not the easiest of editorial tasks to set down a note of reasoned appraisal and satisfaction on the good work accomplished by one’s publication, as in your October 1971 issue. However in my view this essay was both well said and well merited.

Apart from content the cardinal assets of Motor Sport in all its dealings are credibility and veracity. In the past I have subscribed to your weekly contemporaries until overcome by a mounting disquiet at the cloying weekly pastiche of euphemistic euphoria I have discontinued first one and then the other. Road testing is a case in point; when every new home-produced model is the recipient of effusive paeans and only in long-term retrospect are shortcomings admitted, the effect is invariably one of ultimate disbelief in such a journal and much of its works. In contrast, Motor Sport’s seemingly singular examinations possess a forthright sincerity which begets trust. One feels that the tester knows his job and will not hesitate to call a spade a spade untrammelled by sordid considerations or outside pressures.

The calibre of the correspondence in your columns has always been striking elsewhere the care and space devoted to veteran and vintage topics seems as exceptional as it is welcome. Again, in the field of sporting motoring generally, there must be few who would cavil at your treatment of this subject with the knowledgeable, expert touch always discernable.

Possibly the ultimate in content has yet to be achieved but be that as it may, your motoring monthly does present a unique blend today and quite obviously this is a major factor in securing Motor Sport’s growing popularity and authority. Long may you flourish!

K. W. Daws.
Orpington.

[Well,… thanks!—Ed.].